Less than 10%... That is the average dealer mechanical parts market share in their PMA (Primary Market Area). That means over 9 out of every 10 vehicles repaired in your…
Social media has changed the way people communicate, how customers behave and act, and how businesses are run. Many businesses may be apprehensive about using social media, but when used…
Dealerships are aware of the importance of engaging with the customers and providing great customer service in order to increase Aftersales revenue. While providing free coffee and Wi-Fi might make…
Our customers at Infomedia are constantly looking out for ways to improve the productivity and efficiency of their dealership. In this week’s blog article, we discuss how dealerships and automakers…
For the past couple of articles in this blog series, we have been discussing a topic that’s important to our customers: customer retention. In the last article, we stressed the…
In last week’s blog series, we discussed about how two-thirds of vehicle service is lost after the third year of warranty, and how Aftersales processes needs to be improved in…
One of the concerns that we often hear about from both automakers and dealerships are how difficult it is to retain service customers after their warranty period is over. In…
In this week’s fourth instalment, we explore how the rapid growth of the Internet affects the automotive industry, and how integrating the Internet and Aftersales selling solutions can be used…
Having information and knowledge is vital when making important decisions. In today’s automotive industry, automakers and dealerships are surrounded by plenty of data, but face the difficulty of turning basic…
In last week’s blog instalment, we covered how improving processes and using better technology in the dealership can improve customer satisfaction and retention. For this week’s topic, we will be…