Customer experience
The automotive aftersales customer experience platform.
Overview
Create better car ownership experiences by bringing all your data together in one place. Then, take it a step further with predictive marketing to craft and send personalised, one-on-one customer messages at scale. That’s how you build lasting relationships that drive business growth.
Benefits
Create a single source of truth
Infodrive centralises fragmented data from across your tech ecosystem—cleansing, standardising, and enriching it by combining information from multiple disconnected sources.
Personalised service marketing - at scale
Leverage both customer and VIN-specific vehicle data to deliver personalised ownership communications that are timely, relevant, and scalable.
Make informed decisions that are driven by data
Infodrive Analytics tracks key KPIs—such as service retention, service marketing campaign performance, workshop efficiency, and aftersales revenue.
Key features
Unifying disparate data
Automakers and dealers often deal with fragmented data across DMS, CRM, manufacturer systems, and third-party tools. Infodrive brings it all together – creating a single, trusted source of truth.
Data enhancement
It’s not just about collecting data—it’s about making it better. Infodrive cleans, enriches, and enhances raw data to fill in missing details, validate records, and boost accuracy. The result: cleaner insights, stronger segmentation, and more effective campaigns.
Predictive service marketing
Using both customer and vehicle data, Infodrive identifies when customers are most likely to need servicing. This allows automakers or dealers to automatically send timely, personalised service reminders that drive retention, increase workshop bookings, and improve customer satisfaction.
Connected car telematics marketing
With access to real-time vehicle data from connected cars, Infodrive can trigger hyper-relevant marketing communications – like notifying drivers about low battery, fault codes, or tyre pressure alerts. This turns every data point into a proactive service opportunity.
Customer survey tool
Infodrive’s Customer Survey Tool is automatically triggered after key service events, providing fast feedback from customers. It gives dealers visibility of their CSI performance and helps teams act quickly to resolve issues before they escalate.
Service lead management
Infodrive helps dealerships manage and track service leads more efficiently—from booking requests to follow-ups and declined work recapture. It ensures that no opportunity slips through the cracks and helps teams convert more service leads into revenue.
Showroom lead generation
By analysing vehicle lifecycle, consumer finance and customer behaviour data, Infodrive can predict when a customer is ready for a trade-in or new purchase. This insight fuels smarter showroom outreach and helps sales teams connect with in-market buyers sooner.
Parts sales reporting
Infodrive gives OEMs and dealers a clear view of parts sales. From accessory add-ons to high-volume or high value components, detailed reporting highlights what’s selling, and where the opportunities are.
Infodrive advanced analytics
Infodrive applies data science and business intelligence to deliver advanced analytics tailored to the needs of both OEMs and dealers. Automakers get full drill-down reporting against KPIs and complete visibility across the entire network, while each dealership has access to its own performance dashboard. With real-time insights into campaign performance, service retention, and parts sales, teams at every level can track results and take action.
Customer stories
Purnell Motors
Jason Cale from Purnell motors talks about improving the customer experience and business efficiency using Infodrive.
How it works
Discover how Infomedia helps you build lasting relationships that drive business growth.
Request a demo
Get in touch for a personalised demo and see how our data-driven solutions can boost your aftersales success.
Training resources
Training
Infomedia provides comprehensive training solutions to ensure dealers can maximise the value of our software. Whether you’re looking for quick ho …