Oil & Lubricants
Turn customer data into more sales with Netlube CRM
Overview
Netlube CRM is a powerful customer relationship management solution tailored for the lubricant industry. It enables businesses to convert more prospects, enhance customer management, and drive higher sales by integrating seamlessly with existing back-office systems. Key features include prospect profiling, real-time offer and promotion generation, and comprehensive analytics accessible anytime, anywhere.
Benefits
Easy campaign management
Create and deliver promotions quickly and professionally, enhancing customer engagement.
Real-time offer generation
Develop high-quality offers on the spot, facilitating quicker deal closures and effective upselling.
Complete customer profiles
Maintain detailed records of every customer interaction, enabling a personalised service and targeted marketing.
Key features
Keep track of every customer
With Netlube CRM, you’ll never lose track of customer details again. The system stores everything in one place, including purchase history, contact information, service records, and past interactions. This makes it easy to personalise your approach, follow up at the right time, and ensure customers always feel valued.
Create and manage promotions easily
Netlube CRM simplifies managing promotions by letting you create, customise, and send promotions directly to targeted customer groups. Whether it’s a special discount, a limited-time offer, or a seasonal campaign, you can launch it in minutes. The system also tracks customer engagement, so you’ll know which promotions are working and which need tweaking.
Sales pipeline and task management
Sales don’t always happen in a single interaction. Netlube CRM helps you track every stage of the sales pipeline, from the first conversation to closing the deal. The system provides a clear dashboard showing open opportunities, pending follow-ups, and completed sales. With automated reminders and organized workflows, your team stays productive and focused.
Integrated lubricant recommendations with Netlube Data
If your business already uses Netlube Data, you can integrate it with Netlube CRM to pull up accurate lubricant recommendations even faster. This means more informed responses to customer inquiries, reducing errors and ensuring customers get the right product every time. By combining these two tools, you can offer expert advice while keeping your sales and customer management processes running efficiently.
Mobile-friendly for on-the-go access
Your team isn’t always sitting at a desk, and Netlube CRM is built with that in mind. The system is accessible from desktops, tablets, and smartphones, so sales reps and service teams can update information, check customer records, and generate offers wherever they are. The cloud-based system ensures real-time updates, so whether someone is in the office or on the road, they always have the latest information.
Gain insights with detailed reports
Netlube CRM includes built-in reporting tools that show sales trends, customer engagement levels, and the effectiveness of promotions. You can rely on clear, actionable insights to adjust your sales strategy. Whether you need to identify top-performing products, track customer retention, or find gaps in follow-ups, the system gives you the data you need to improve results.
Add-ons
Netlube Data
Enhance your lubricant recommendations with Netlube Data, a comprehensive database that matches OEM equipment specifications with the latest lubricant products. This integration ensures accurate and efficient product recommendations, increasing efficiency and accuracy.
Request a demo
To see Netlube CRM in action, request a demo today!